Fresh

ALUO Design Talks: Gerry Leonidas

Organised by Academy of Fine Arts and Design

10.04.2013

From 15th to 19th April a renowned typographer and graphic designer Gerry Leonidas will hold three public lectures on Typography and Typefaces. All events will take place in Ljubljana, including the Greek type design workshop for graphic design students.


Programme

Multilingual type
Introductory lecture for the workshop open to all students and public will take place on Monday 15th April at 10.00 at the ALUO Visual Communications Design Department, Dolenjska 83, Ljubljana room 118.

In recent years the demand for new typefaces to cover the Greek script has grown dramatically. Pan-european character sets have become the minimum expectation for branding and corporate projects, and the migration of publishers to new print-on-demand and online viewing has spurned further development. Job ads for typeface designers increasingly list the ability to design Greek as a requirement for senior posts. So, developing skills in Greek typeface design is good for your career. But there is another good reason to tackle Greek: balancing its variation in forms and low degree of modularity within a brief that may require a very even typographic texture presents a rewarding challenge to any designer. And, when there is room to extend the style, the calligraphic roots of the script present a wonderful opportunity for exploration and invention. This workshop will pack in a few days the basics for starting to design Greek typefaces, particularly for designers who already have completed Latin typefaces and are interested in extending their existing Latin ones. Gerry will give both letter-by-letter advice and paragraph-level comments. We will review some key recent Greek typefaces, and give direct feedback on typefaces submitted by the workshop participants. Selected students and ALUO alumni will take part of the Greek type design workshop with Mitja Miklavčič as assistant from Monday 15th till Friday 19th April.


This is the New Typography (and the Typefaces that Make it Work)
Public lecture on Monday 15th April, 19:00 at the City Museum of Ljubljana.

Gerry Leonidas will tell a story about typography, and typefaces. In this story, Typography is growing up, entering its sixth era. It is growing as a space shared by many disciplines, gathering readers who see – often for the first time – type, and spatial arrangement, and interaction as decisions that somebody made. In this story we see fundamental assumptions questioned, some thrown out with a “why on earth did we do it like this?”, and others kept with a forced admission that the old guys did get some things right after all. The best part of the story is the bit where typefaces become the looking glass through which all this comes together. There’s no baddie in this story. [Based on a TypoLondon 2012 presentation]


Greek-English Lexicon for Cambridge
Public lecture on Thursday 18th April at 19:00 at the Jakopič Gallery

Gerry Leonidas will talk about the Greek-English Intermediate Lexicon, a major new publication that he designed for Cambridge University Press, now in its final stages. The Lexicon sought to break with a typographic tradition for reference works going back to the nineteenth century, and take advantage of recent advances in typeface design. The hierarchy of information represented a particularly challenging typographic environment, which in turn offered a unique opportunity to design the Lexicon by taking full advantage of contemporary typeface families. Gerry will explore the typographic problems in the Lexicon, outline the questions raised by the project on the planning of type families, and comment on the differentiation of scripts for parallel use. The talk will underline the role of typeface design in high-end typography, and offer insights into the design of a document that will have a shelf life measured in decades.

Supported by British Council.